Our Mission
Continuing to be a Company that Manufactures Genuinely Valuable Products and Supplies them to People who Truly Need Them.
Making Only Products that We Want Ourselves.
There is a philosophy that we have cherished since we started making health products.
That is the conviction to “make only products that we want ourselves” in order to deliver unmistakable health to persons who have concerns or anxieties voiced as “I’m a little worried about my health” or “I wonder if I’m getting enough nutrition from my daily diet” and so on.
Now that the boom in health foods has reached maturity and there are numerous products to choose from, there are numerous products that are simply intended to sell. However, we are committed to giving primary attention to safety and making only products that we would want to eat ourselves. Our standard for manufacturing is that we only make products for which we can respond with an immediate “Yes” if asked whether we would willingly recommend them to family members and friends.
We Cherish the Health of Raw Materials Precisely Because we are Making Health Foods.
Are consumers seeking “inexpensive” supplements or “trustworthy” supplements? If methods that entail chemically extracting nutrients in factories are adopted, it is possible to supply products in large quantities and at low prices.
However, precisely because we are making foods that are linked to human health, we want to insist on providing nutrients derived from natural living foods such as vegetables and fish, even if it may take a little more time and effort.
We do no compromise when it comes to selecting ingredients for our products. We visit producing farmers to carefully check their methods and only sign contracts with farmers that can be trusted.
By carrying through this ideal, we receive support from numerous consumers who feel the same way.
In an Age of Plenty, Only the Best Will Do.
There are many foods that are truly good but not known, both in Japan and the rest of the world. Having gone through an era of mass production and mass consumption, we believe we are now in an age where truly good products and valuable products are once more in the spotlight.
Ever since our founding, we have uncovered truly good but unnoticed materials and delivered their value to customers together with products.
One example of this is “Garlic with Yolk Original”, in which we use outstanding garlic produced in the Tohoku region of Japan. Although more inexpensive garlic can be obtained in large quantities, we arrived at this outstanding product after searching all over Japan and other parts of the world. On conveying the value of this product to customers, it has gained its present status as brand garlic.
We believe that another part of our mission is to connect producers who make truly good products with consumers who desire such products.
