About Us
A Pioneer of Health Foods in Japan Founded 45 Years Ago
“Yazuya” has the 4th highest mail order sales of health foods (*1) and recognition of 84.9%
“Yazuya” — A long-established company that developed the health food market in Japan
Yazuya was established in 1975, at a time when supplements and other “health foods” were still generally unusual and could not be found in local stores. From around this time, we at Yazuya conveyed to consumers that health was a major condition for leading a full and enjoyable life, and we spread “health foods” throughout society together with this message.
By adhering to the “mail order” approach to selling, which allows us to directly communicate with large numbers of consumers, we have researched the health and beauty concerns of customers and developed a succession of original products geared to resolving them. Together with these products, we have proposed to consumers lifestyles that incorporate health products via advertisements on TV, in newspapers and online.
As a result of these efforts, we have grown into a major company having 8.5 million customers in Japan. With many consumers saying “If you want health foods, go to Yazuya”, our degree of recognition exceeds 84%, placing us first among Japan’s representative health food brands.
Note: Survey of 16 representative brands implemented in 2022.
Yazuya’s long-selling “Black Rice Vinegar”, which comprises vinegar packed into capsules, is a mega-hit product that has recorded cumulative sales of more than 150 million packages and is widely recognized in Japan.
Note: August 1998 through December 2018 “Black Rice Vinegar” (various sizes) cumulative sales
(1*)Note: July 2022 Degree of recognition survey of health foods
Continuing to Lead the Industry through the Power of Marketing
The health market in Japan today is expanding and attracting numerous new entrants. We continue to develop new products and launch hit products through the power of marketing, which we have nurtured over 45 years since founding.
In recent times, “Garlic with Yolk WILD”, our supplement comprising garlic and maca for building a strong physique, has recorded sales of 2,340,000 packages in just roughly four years since launch.
Note: February 2018 through January 2022 “Garlic with Yolk WILD” cumulative sales
Even as more and more major beverage and health food makers join the health food mail order sector, Yazuya continues to have the 4th highest sales behind Suntory, DHC and FANCL and retains its status as a key supporter of people’s health.
Note: 2020 Mail order health food sales rankings
A Safe and Reliable Brand that Consumers Can Choose with Confidence
One of the reasons why consumers select Yazuya is because we make products that are “safe and worry-free”. We do not make products that simply look good for the sake of gaining sales. Adhering to the safety of raw materials, we make it our policy to hand-pick raw ingredients with the emphasis on safety, thoroughly practice quality control, and provide truly outstanding products to customers.
This reputation of the “Yazuya brand” has become well established in Japan. When customers who purchase Yazuya products for the first time are asked about their reasons for purchasing, the top responses are: “Because it’s Yazuya” and “Because it’s a worry-free and safe company”.
Delivering Health Products with 45 Years of History and Sales Performance to the World
The worries that Japanese people have regarding health, beauty and aging are likely to be shared by people in other Asian countries too. We want to leverage our marketing capability, product development capacity and trust to support the health of people in all countries. We are embarking on a challenge to support people all over the world.
