History
Our unchanging wish since founding:
To Help People Lead Healthy and Happy Lives.
Why We Started Health Foods
Yazuya started out as a small family-run business.
When the company was founded 45 years ago, Japanese dietary habits were beginning to change due to the Westernization of meals and increasing difficulties in obtaining a balanced diet as a result of the busyness of everyday life.
Obtaining necessary nutrients from meals is very important for sustaining and improving health, beauty and youthfulness.
People’s bodies and their future health are determined by their daily diet. However, the reality is that everyday meals alone are not enough to prevent nutritional deficiencies and imbalances from arising.
Viewing this situation with concern, we were quick to start making health foods that would enable consumers to easily obtain necessary nutrients in accordance with modern lifestyles.
Rapid Growth through Marketing Capability
In 47 years since starting out as a meager concern operated by a husband and wife and one part-time worker, Yazuya has grown into a health food company that is known throughout Japan.
One of the reasons for this growth has been that we have continued to listen to the voices of the market through direct one-on-one marketing with customers, and leveraged such voices in our product development and services.
The messages we receive from customers comprise various contents including everyday health concerns, reasons for buying products, and impressions following use. We have conceived new products by combining such messages with data concerning age, gender and so on.
Consumers seek a brighter future that goes further than the intake of health foods, for example, “the ability to do the things I want to do” thanks to being healthy, “having self-confidence” and “enjoying everyday life” as a result of having beauty and youthfulness, and so on.
To help consumers realize such a future, we have continued to supply products that respond to their concerns. As a result, Yazuya has grown into a company that is supported by 8.5 million customers.
Importance of Health Foods from Now On
With men living to an average age of 80 years and women living to 87 years, Japan boasts the top longevity in the world. We want people not to simply have long lives, but rather to live healthily while doing the things they want to do.
Moreover, with younger generations showing greater interest in training, diet and other aspects of health and beauty, health foods are becoming increasingly important.
By leveraging our marketing capability that we have nurtured over the past 45 years, we will continue to provide consumers with products that cater to the needs of the age.
